Influencers are not born they are created 🙂

There are top global Insta influencers like Kylie Jenner who makes a speculated USD 1 Million and Selena Gomez a USD 800,000 per post, and the list trickles down to micro-influencers who operate on a local scale. These influencers have a large Insta following and has influencing power over their followers, which brands can leverage…

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IGTV (INSTAGRAM TV) IS HERE!

IGTV (INSTAGRAM TV) IS HERE! A few hours ago Instagram announced a brand spanking new app called IGTV short for Instagram TV. IGTV features vertical full screen video which is the normal way we hold phones. Also it allows hour long videos created by some of your favorite publishers and celebrities that you already follow…

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Let Google Duplex make your next hair appointment

Technology seems to be moving at light speed lately, and all this innovative technology only seems to be proving to make our lives easier. I’m sure everyone is well aware of Google Assistant and its massive capabilities, slowly pushing Siri off her throne. For those who don’t know, Google Assistant is a virtual assistant developed…

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facebook data scandal in a nutshell

Whats the scandal about? There is a mega scandal being unfolded about the analytics firm “Cambridge Analytica” and how they misused data and used psychological manipulation with over 50 Million Facebook accounts. At the heart of this is if Cambridge Analytica used ill-gotten data to influence the outcome of the US 2016 presidential election or…

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Christmas Ad Showdown 2017

Well there are many brands that release that special ad around this time of the year that kick starts the season. Here is my tribute to the top ads this year. Apple Christmas Ad 2017: Move someone this holiday. Featuring the iPhone X and AirPods two New York City dancers Lauren Yalango-Grant and Christopher Grant,…

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ARE YOUR CUSTOMERS DEAF AND BLIND?

Most brands are well into their digital strategy as we step into 2018. But the million dollar question is “are you talking to a brick wall when it comes to communicating to your existing customers?” I am sure most will agree that the best weapon in your arsenal is the existing customer base. The low…

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GIVE THE FINGER to pay for things?

This seems to be the next best thing since the introduction of plastic credit cards. if you are anyone like me you must hate having to pull out your card everywhere you go and have this subconscious fear of protecting it with your life. Well The new payment scheme which scans the vein pattern in…

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Should Instagram be a part of your recruitment strategy?

I am guessing most of you are thinking “I am just trying to come into grips with linkedin for recruitment, what in the world can Instagram do?”. Well instagram is a different animal, it has over 700 million users worldwide and growing. Facebook, the owning company of Instagram reports that users under the age of…

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