Facebook is firing more shots on their war against Snapchat. Facebook is rolling out facebook stories world wide. This latest feature lets people post a string of videos and photos that disappear after 24 hours. This also includes “filters” or “masks” to play with on the content, much similar to “lenses” on snapchat.
Sounds a bit familiar? That’s because Facebook bought stories to their other digital media platforms recently; Instagram has “Instagram Stories”, Messenger stories are called “Messenger Day”, Whatsapp stories are called “Status”.
The biggest driver in growth for Snapchat is that 60% of its users upload personal content daily. Should it be just one photo or video, (propelled by Snapchat Stories, which stitch together in a series of images and clips to share for 24 hours), this compared to Facebook owned Instagram which has around 400 million users, who share 80 million photos daily, which is approximately a 20% active ratio. This high participation of Snapchat users is the reason for Facebook cloning it’s core feature.
How would this affect Sri Lanka?
Snapchat has over 100 million daily users globally. The user participation of the app is very high and 86% of Snapchatters are between the ages of 13 and 34. In Sri Lanka alone, there are over 4.3 million Facebook mobile users and over half of them are between the ages of 13-34.
Will it take off?
Well, Facebook has seen Snapchat as a big threat from the beginning. Mark Zuckerberg famously tried to buy Snapchat for $3 billion in 2013, however Snapchat cofounder Evan Spiegel turn down the offer. Facebook also built two Snapchat clones, “Poke” and “Slingshot”, both of which never caught on with the audience and have failed to take down Snapchat. Meanwhile, Snapchat’s parent company “Snap” grew to become a force to recon with, they just went public on a $3.4 billion IPO. If history tells us anything about the nature of Facebook, it is that they will do everything in their power to put Facebook stories ahead of all other content in their algorithm. Well that’s just my view 🙂