Campaign: Avurudu with HSBC

Brand: HSBC Sri Lanka

Objectives: To create a unique digital campaign highlighting the activities surrounding Sinhala and Tamil new year.

Content

360° Video

As the month of April draws closer, the call of the Koha heralds the dawn of the New Year. Join us at HSBC Sri Lanka as we bring the joy of Avurudu traditions #OneStepCloser to you this festive season and welcome the season with over 190 offers at partner outlets. For more information -visit https://goo.gl/l26PUZ

Posted by HSBC Sri Lanka on Friday, 17 March 2017

Avurudu MasterChef Video Series

Kokis.mp4

Become an #AvuruduMasterChef this season by following this simple Kokis recipe from HSBC Sri Lanka, bringing you #OneStepCloser to traditional roots this Avurudu season with over 190 offers at partner outlets. For more information visit - http://bddy.me/2mOwe5u

Posted by HSBC Sri Lanka on Tuesday, 28 March 2017
Aluwa.mp4

Becoming an #AvuruduMasterChef is now easier than ever. Follow this simple recipe from HSBC Sri Lanka and make the most scrumptious Aluwa you ever tasted, bringing you #OneStepCloser to traditional roots this Avurudu season with over 190 offers at partner outlets. For more information visit - http://bddy.me/2nyvBZs

Posted by HSBC Sri Lanka on Monday, 3 April 2017
Mung Kavum

Becoming an #AvuruduMasterChef is now easier than ever with these simple recipe tutorials provided by HSBC Sri Lanka, bringing you #OneStepCloser to traditional roots this Avurudu season with over 190 offers at partner outlets. For more information visit - https://goo.gl/QGf1R5

Posted by HSBC Sri Lanka on Friday, 7 April 2017

Follow this simple tutorial and make a batch of delicious Narang Kavum as Avurudu treats. HSBC Sri Lanka enables you to become an #AvuruduMasterChef this season, bringing you #OneStepCloser to traditional roots with over 190 offers at partner outlets.For more information visit - https://goo.gl/QGf1R5

Posted by HSBC Sri Lanka on Sunday, 9 April 2017
Welithalapa

Becoming an #AvuruduMasterChef is now easier than ever. Follow this simple recipe from HSBC Sri Lanka and make the most delicious Welithalapa you ever tasted, bringing you #OneStepCloser to traditional roots this Avurudu season with over 190 offers at partner outlets. For more information visit - http://bddy.me/2o4JXSv

Posted by HSBC Sri Lanka on Tuesday, 11 April 2017

'How to become a Raban expert' Video Series

#RabanExpert

Follow this simple tutorial on how to play your favorite Avurudu beats and become a #RabanExpert. HSBC Sri Lanka brings you #OneStepCloser to all the traditions and joys of this Avurudu season with over 190 offers at partner outlets. For more information visit - https://goo.gl/l26PUZ

Posted by HSBC Sri Lanka on Thursday, 23 March 2017
#RabanExpert

Want to become a #RabanExpert this Avurudu? Follow this simple tutorial on how to play your favorite Avurudu beats. HSBC Sri Lanka brings you #OneStepCloser to all the traditions and joys of this Avurudu season with over 190 offers at partner outlets. For more information visit - http://bddy.me/2o0nw1C

Posted by HSBC Sri Lanka on Thursday, 6 April 2017
Udin_Udin_Wara_Peththappu.mp4

Here's another simple tutorial on how to play your favorite Avurudu beats and become a #RabanExpert. HSBC Sri Lanka brings you #OneStepCloser to all the traditions and joys of this Avurudu season with over 190 offers at partner outlets. For more information visit - http://bddy.me/2oMeuV7

Posted by HSBC Sri Lanka on Saturday, 1 April 2017
Iddamalai Malwadamai

Herald the coming of the New Year with the rhythmic beats of your favourite Avurudu groove. Follow this simple tutorial and become a #RabanExpert this season. HSBC Sri Lanka brings you #OneStepCloser to all the traditions and joys of this Avurudu season with over 190 offers at partner outlets. For more information visit - https://goo.gl/QGf1R5

Posted by HSBC Sri Lanka on Saturday, 8 April 2017
#RabanExpert - Duwa Denna

As the New Year dawns, be ready to welcome it with the rhythmic beats of your favourite Avurudu grooves. Follow this simple tutorial and become a #RabanExpert this season. HSBC Sri Lanka brings you #OneStepCloser to all the traditions and joys of this Avurudu season with over 190 offers at partner outlets. For more information visit - http://bddy.me/2olnrFE

Posted by HSBC Sri Lanka on Monday, 10 April 2017