IGTV (INSTAGRAM TV) IS HERE!

A few hours ago Instagram announced a brand spanking new app called IGTV short for Instagram TV. IGTV features vertical full screen video which is the normal way we hold phones. Also it allows hour long videos created by some of your favorite publishers and celebrities that you already follow on Instagram.

Two simple methods to download IGTV, There’s a button in the top right part of the Instagram app, next to the DM paper airplane sign, or you can download the app separately from Play Store or App Store.

It’s pretty simple, when you open the app it starts playing content from those you follow. Also you can upload content and follow channels of celebrities and brands. Kim Kardashian and Selena Gomez are already on it!

With one billion monthly active users on Instagram, I feel this will make a bigger impact than Facebook watch because we tend to follow people we know and trust on Facebook, but we already use Instagram for entertainment. We are comfortable following those we don’t know for good content already. So I feel this will be a big Youtube rival.

I have already started my channel on the platform right at the launch. Follow @subodha.seven as I get my head around creating entertaining content as vertical videos 🙂