An Australian craft beer brewery brand start-up, which began as the brainchild of two Sri Lankans, needed something modern, fresh and minimalistic to break through the beer industry clutter. They wanted a look that didn’t just say the usual “Here’s your beer” they wanted something pizzazz and trendy, yet a look that resonated with their Sri Lankan roots.

Conceptualisation

They say “two heads are better than one” and that’s exactly how many heads it took to start-up the craft beer brewery, what better symbolism than teamwork to inspire us. That’s when we hit creative gold! We were drawn in by the Sri Lankan Two Rupee coin which later we created in to the beer brand’s unique logo. It encompassed all the key elements that our client was looking for; the Sri Lankan locality touch, the fresh modern look and most importantly it stood out in all the right ways. So right in fact that we found many ways to showcase this unique logo.