A Sri Lankan social media survey was carried out by Seven Media Group between December 2017 to March 2018 across the nation. The research was carried out via questionnaires, social media platforms, street walkers, SMS, telephone calls and handouts to various consumer groups.

Our main objective was to have an understanding of the media consumption habits of this sample segment. You will find listed below the results of over a 1000 successful candidates.

Where do you live?

What is your age?

25 to 34
50.00%
18 to 24
41.00%
35 to 44
6.00%
Below 18
1.00%
45 to 54
1.00%
55 to 64
1.00%
65 or older
0.00%

What type of phone do you use?

Android
63.00%
iOS
36.00%
Other Smartphone
1.00%
Non Smart Phone
0.00%
Don’t have a phone

What apps do you use?

I use Whatsapp
97.00%
I use Viber
49.00%
Other
21.00%

What Social media channels do you use?

Facebook
90.00%
Youtube
81.00%
Instagram
79.00%
Linkedin
49.00%
Twitter
39.00%
Snapchat
39.00%
Google +
24.00%
Other
5.00%

On a typical day, how much time do you spend watching TV?

Less than 1 hour
51.00%
1 to 2 hours
24.00%
2 to 5 hours
10.00%
I don’t watch TV
8.00%
Other
7.00%
over 5 hours
0.00%

Do you read promotional SMS’s sent by organizations?

Sometimes
54.00%
Yes
22.00%
No
22.00%
Never
2.00%

Name one brand that is keeping you engaged on social media in Sri Lanka.

Top 20 Brands

(Number of mentions in the survey. Displayed here in no particular order)

Kelly Felder Kelly Felder
Image result for munchee logo. Munchee
United Motors
Image result for midnight divas Midnight Divas
Image result for redbull logo Redbull
Image result for ndb bank NDB
Image result for bakes by bella Bakes by Bella
Image result for KNORR Knorr
Image result for cafe kumbuk Café Kumbuk
Findmyfare findmyfare
Maxxis Tyres
logo Rum Punch
GFLOCK.LK Gflock
Image result for maliban Maliban
Image result for seylan bank Seylan Bank
Image result for pizzahut Pizza Hut
Related image Milk Maid
Image result for taco bell Taco Bell
Related image Burger King
Image result for marmite logo Marmite

What would you want brands to do more on social media?

Info about products
63.64%
Entertaining Videos
50.51%
Inspiring Messages
42.42%
Competitions
29.29%
News
27.27%
Advertisements
25.25%
Other
7.07%