A Sri Lankan social media survey was carried out by Seven Media Group between December 2017 to March 2018 across the nation. The research was carried out via questionnaires, social media platforms, street walkers, SMS, telephone calls and handouts to various consumer groups.
Our main objective was to have an understanding of the media consumption habits of this sample segment. You will find listed below the results of over a 1000 successful candidates.
Where do you live?
What is your age?
|
25 to 34
|
50.00%
|
|
18 to 24
|
41.00%
|
|
35 to 44
|
6.00%
|
|
Below 18
|
1.00%
|
|
45 to 54
|
1.00%
|
|
55 to 64
|
1.00%
|
|
65 or older
|
0.00%
|
What type of phone do you use?
|
Android
|
63.00%
|
|
iOS
|
36.00%
|
|
Other Smartphone
|
1.00%
|
|
Non Smart Phone
|
0.00%
|
|
Don’t have a phone
|
What apps do you use?
|
I use Whatsapp
|
97.00%
|
|
I use Viber
|
49.00%
|
|
Other
|
21.00%
|
What Social media channels do you use?
|
Facebook
|
90.00%
|
|
Youtube
|
81.00%
|
|
Instagram
|
79.00%
|
|
Linkedin
|
49.00%
|
|
Twitter
|
39.00%
|
|
Snapchat
|
39.00%
|
|
Google +
|
24.00%
|
|
Other
|
5.00%
|
On a typical day, how much time do you spend watching TV?
|
Less than 1 hour
|
51.00%
|
|
1 to 2 hours
|
24.00%
|
|
2 to 5 hours
|
10.00%
|
|
I don’t watch TV
|
8.00%
|
|
Other
|
7.00%
|
|
over 5 hours
|
0.00%
|
Do you read promotional SMS’s sent by organizations?
|
Sometimes
|
54.00%
|
|
Yes
|
22.00%
|
|
No
|
22.00%
|
|
Never
|
2.00%
|
Name one brand that is keeping you engaged on social media in Sri Lanka.
Top 20 Brands
(Number of mentions in the survey. Displayed here in no particular order)
 |
Kelly Felder |
 |
Munchee |
 |
United Motors |
 |
Midnight Divas |
 |
Redbull |
 |
NDB |
 |
Bakes by Bella |
 |
Knorr |
 |
Café Kumbuk |
 |
findmyfare |
 |
Maxxis Tyres |
 |
Rum Punch |
 |
Gflock |
 |
Maliban |
 |
Seylan Bank |
 |
Pizza Hut |
 |
Milk Maid |
 |
Taco Bell |
 |
Burger King |
 |
Marmite |
What would you want brands to do more on social media?
|
Info about products
|
63.64%
|
|
Entertaining Videos
|
50.51%
|
|
Inspiring Messages
|
42.42%
|
|
Competitions
|
29.29%
|
|
News
|
27.27%
|
|
Advertisements
|
25.25%
|
|
Other
|
7.07%
|
