To position the all-new Suzuki Wagon R as the premium offering it already is. The Suzuki Wagon R is sold and distributed by Associated Motorways (Private) Limited (AMW) who is the sole authorized agent in Sri Lanka. This vehicle is made in Japan and acclimatized for Sri Lanka, its road and fuel conditions, and packs all the goodies unlike grey market imports. The requirement was to establish and communicate the Wagon R sold through AMW as the Number One choice as it is the most premium offering available to the buyer, is brand new, has a four-year warranty and this vehicle is made in Japan.
The idea behind using the Samurai for the Suzuki WagonR stemmed from the fact that we HAD to instill the concept that this WAS a Japanese vehicle and not the Indian version of it. Also the idea that Samurai armour and weaponry was made by master craftsmen and the same high standard of craftsmanship went towards building this vehicle. The Samurai was also trained to handle almost anything, and this vehicle was localised to handle anything Sri Lankan fuel and road conditions could send its way. And with the profusion of dubbed Asian teledrama popular among the mass, it was easy to bring the connection that this particular WagonR was Japanese.