Career overview: The Marketing Executive aims to maximize profits through developing sales strategies that match customer requirements and by promoting products, services or ideas.
- Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
- Communicating with target audiences and managing customer relationships.
- Organizing and attending events such as conferences, seminars, meetings, receptions and exhibitions.
- Conducting market research, for example using customer questionnaires and focus groups.
- Previous experience in a marketing field (minimum 1 year) would be an advantage.
- Strong project management/organizational skills.
- Understanding of customer segmentation.
- Good teamwork skills.
- Communication skills and IT skills.
- Fluency in English.