Well in 5 years from today, would you be reading an article like this or would you be watching it as a video? Video is most definitely the content of the future if it’s not already. In 2018 it is estimated to contribute 69% of internet traffic. Every minute, 48 hours of video is being uploaded to youtube alone.
The environment is also fast changing, from 2012 to 2014 mobile video views increased by 400%. By 2018 mobile video views are expected to account for 70% of all digital video views. Consumption behaviour also prove quite promising. The widespread success of live streaming on social networks show a content vacuum similar to the reality show era of the past.
According to a research done in the U.S. The time adults spend watching digital video each day has increased from 21 minutes in 2011 to one hour and 16 minutes in 2015. Meanwhile, time spent watching traditional TV has been decreasing steadily since 2012.
What does this mean for advertisers?
Online Ad revenue rose from approx $7 billion to $9 Billion in 2016. By 2018 it is estimated to account for $12.8 Billion. Video ads have the highest average CTR (approx 1.82%). 64% of marketing professionals will focus heavily on video for their future marketing strategy (According to a Neilson Report).
Video is the here and now. People spend most of their time scrolling on mobile devices. They tend to watch and recall video’s far more than any other type of content. spend your marketing money on strategy, creation and marketing video across multiple platforms.